CLUES

Over the last couple of years, I have had the pleasure of working with CLUES, the largest Latinx organization in Minnesota, and these two initiatives stand out as some of my favorite projects. When they needed a visual system for their signature fundraising event, Gala Latina, I built a modular iconographic system inspired by pre-Hispanic architecture, delivering a grounded, rhythmic, and culturally rooted identity that intentionally avoided overused stereotypes. Additionally, when the organization required visuals for a community event exploring queerness and Latinidad, I created a warm, expressive poster that seamlessly balanced cultural nuance with bold illustration, framing the gathering with clarity and a vibrant celebration of diversity from many angles.

Client:

CLUES

Service:

Design + Illustration

Year:

2024

Motion-blurred portrait of two figures against a warm red backdrop.
Profile of a man in a black hoodie against a solid red background.

MORE PROJECTS

Have a project in mind or want to collaborate? Feel free to get in touch — I’m always open to new ideas and creative work.

LET'S WORK TOGETHER

Have a project in mind or want to collaborate? Feel free to get in touch — I’m always open to new ideas and creative work.

Open to work

© 2026 Jesus Li