WORK

The work for Subaru of America covers a wide creative spectrum. It ranges from UX/UI for new vehicle launches, model updates or creating visual concepts for events like the Auto Show, to art direction for social media and retail graphics that bring The Subaru Love Promise to life, giving a clear, visual voice to the brand’s community-driven mission.

I recently led the packaging redesign for One Mighty Mill's entire lineup of stone-milled breads, bagels, and tortillas. The goal of the project was to give the packs a fresh visual glow-up that puts the brand name front and center while more boldly sharing their story and mission. With a revamped logo by Matt Rector, I created a packaging system that rewards the art of crafting and quality of the products reassuring messaging that the classic baked goods inside haven't changed.

For the Bush's Beans activation at Austin City Limits, I designed a dynamic, Austin-inspired illustration anchored by the brand's iconic bean vector. The artwork was carefully crafted to represent the vibrant energy of the city and its music scene, while also highlighting the signature "heat" of the Grilling Beans partnership with Mike's Hot Honey.

To help Xfinity cut through crowded social feeds with timely, viral-ready content, I developed concepts, illustrations, and design systems rooted in platform-native storytelling. By leveraging cultural moments across diverse campaigns—ranging from movie releases to major sports events—these dynamic deliverables successfully strengthened Xfinity’s social voice and drove sharper engagement.

The iconic American restaurant chain needed a refreshed visual direction that honored its heritage while introducing a modern, energetic feel, including unified illustration, typography, and campaign visuals to bring its new look & feel to life.

Over the last couple of years, I have had the pleasure of working with CLUES, the largest Latinx organization in Minnesota, and these two initiatives stand out as some of my favorite projects. When they needed a visual system for their signature fundraising event, Gala Latina, I built a modular iconographic system inspired by pre-Hispanic architecture, delivering a grounded, rhythmic, and culturally rooted identity that intentionally avoided overused stereotypes. Additionally, when the organization required visuals for a community event exploring queerness and Latinidad, I created a warm, expressive poster that seamlessly balanced cultural nuance with bold illustration, framing the gathering with clarity and a vibrant celebration of diversity from many angles.

As part of the Carmichael Lynch design team, I have led diverse graphic projects, ranging from crafting a visual tribute for The Hubbard School of Journalism’s centennial to developing a standout national campaign to relaunch the agency's intern recruitment program, The In. Additionally, I revitalized a key agency communication touchpoint by designing artistic seasonal illustrations and animated Q1 pattern covers, injecting a much-celebrated new energy into our visual identity.

As one of the largest cereal manufacturers in North America, Post Consumer Brands needed a modern identity system that reflected both the precision of their production lines and the agricultural origins of their ingredients. The brand needed a visual language that could bridge efficiency, legacy, and sustainability.

A heritage cheese brand best known for its blue cheese and robust dairy flavors, wanted a seasonal social campaign that showcased new ways to enjoy its products beyond traditional recipes. I art-directed seven videos and five stills creating content that felt fresh, flavorful, and aligned with its established aesthetic.

Fontevita, a high-end natural water sourced from the valley of Socosani in Peru, wanted a more modern, calming identity after decades in the market. The brand needed a refreshed logo that felt lighter and smoother, reflecting its legacy and prestige while aligning more closely with everyday hydration and overall well-being.

Oxigeno, as a contemporary Peruvian radio station with over 20 years in the market, needed a brand evolution. To support the launch of their new slogan, “Respiramos buena música,” I led the visual upgrade of the logo and overall graphic system developing custom patterns, gradients, and fresh visual identities for new programs while simultaneously directing photoshoots and promotional videos featuring the station's top on-air talent.