Treasure Cave

A heritage cheese brand best known for its blue cheese and robust dairy flavors, wanted a seasonal social campaign that showcased new ways to enjoy its products beyond traditional recipes. I art-directed seven videos and five stills creating content that felt fresh, flavorful, and aligned with its established aesthetic.

Client:

Treasure Cave

Service:

Art Direction

Year:

2023

Motion-blurred portrait of two figures against a warm red backdrop.
Motion-blurred portrait of two figures against a warm red backdrop.
Profile of a man in a black hoodie against a solid red background.

MORE PROJECTS

Have a project in mind or want to collaborate? Feel free to get in touch — I’m always open to new ideas and creative work.

LET'S WORK TOGETHER

Have a project in mind or want to collaborate? Feel free to get in touch — I’m always open to new ideas and creative work.

Open to work

© 2026 Jesus Li